Social Roots, digital agency for measurable growth. Digital agency
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Bisous opened with an outspoken concept and an empty diary. We started with the audience: who comes for the kitchen, who for the experience, who books a group. From there we built the brand voice, the website with its reservation flow and later the webshop for gift cards and events. Then we ran the engine: continuous content production, campaigns around openings and seasons, and a newsletter that brings regulars back.

What we do

• Audience definition and positioning per guest profile
• Website with reservation and group request flow
• Webshop for gift cards, events and packages
• Monthly content production: photo, video and copy
• Always-on campaigns on Meta and Google
• Newsletters and automations for returning guests
• Community management and review strategy

For the Historic Grand Prix we worked on the commercial side of the weekend: VIP packages and the MICE segment. That needs a different tone than fan content, here you sell experience to companies. We built the campaigns and content around hospitality packages, supported the business funnel and activated on the circuit itself, so what happens on track keeps living online.

What we do

• Campaigns for VIP and hospitality packages
• MICE proposition: corporate events and group bookings
• Content production and activation at the circuit
• Paid social and search around race weekend and presale
• Funnel from interest to request and follow-up
• Reporting on requests and packages sold

At Schaap en Citroen everything is about measurability. We run all paid advertising and built a measurement model underneath it that goes beyond online conversions. We calculate how many people need to click the appointment button before one actual store visit happens, and how many of those visits lead to a purchase. So per brand and per campaign you know what a click is really worth, and we report those numbers back to the watch brands themselves.

What we do

• All paid advertising: Google, Meta, Pmax and retargeting
• Measurement plan: tracking, server-side events and conversion values
• Calculation from click to appointment to store visit to purchase
• Conversion optimisation on the appointment flow and product pages
• Brand-specific reporting to the watch brands
• Continuous A/B tests on ads and landing pages

Troef is a place you have to feel before you step inside. We translated that atmosphere into a website that fits, socials that live daily and campaigns that bring in both drinks and corporate bookings. On top of that we produce everything around it: newsletters, brochures and PDFs for groups and events, so every request is answered at the same level.

What we do

• Website: concept, design, build and management
• Ongoing campaigns for visits, groups and events
• Social media: content calendar, production and management
• Newsletters for guests and business relations
• Brochures and PDFs for packages and group requests
• Photography and video on location

At Herman den Blijker two brands run into each other: the restaurant Goud and Herman himself. That is exactly the strength. People don't just book a table, they book a feeling they know from television. We build both sides: the restaurant gets sharp campaigns, reservations and seasonal content, and the personal brand gets a consistent line in which Herman stays recognisable. Personal branding is no extra here, it is the reason the guest comes, and it makes every euro of ad budget more efficient because the brand is already familiar.

What we do

• Brand strategy for Restaurant Goud and the Herman personal brand
• Content production: video, photo and stories from the kitchen
• Social media and community management
• Campaigns for reservations, holidays and packages
• Guiding collaborations and brand partnerships
• Newsletter and return campaigns for regulars

Siefers Opticum sells glasses and provides eye care, two worlds with very different customer questions. We built a webshop that isn't separate from the store but connects to their own software and CMS, so stock, appointments and customer data line up. On top of that run Google and Meta Ads, content production and newsletters that fill both the shop and the appointment calendar.

What we do

• Webshop build for glasses, lenses and eye-care products
• Integrations with their own software and CMS
• Google Ads: search, shopping and local campaigns
• Meta Ads for brand, offer and appointments
• Content production in-store and with the team
• Newsletters for service, repeat purchases and check-ups

With House of Caviar we did the entire journey. It started with strategy: which audience, which countries, which price level and which story suits a product like caviar. Then we built the webshop, the content line and the campaigns, including the promotion around the flagship store. The campaigns run in multiple countries and languages, with their own offer, shipping logic and seasonal peaks per market.

What we do

• Brand and growth strategy for the luxury segment
• Content production: photography, video and storytelling
• Webshop build including shipping and international checkout
• Promotion and activation around the flagship store
• Campaigns in multiple countries and languages
• Email marketing, automations and holiday campaigns
• Reporting on revenue, margin and repeat purchase

The Korte Putstraat is not one business but a street: dozens of entrepreneurs who together are a destination. That makes it unique and complicated at once, everyone has their own interest, but the street only wins if you move together. We are the marketing department of that collective: a shared website, campaigns that show the whole street and content in which every business features without it becoming messy.

What we do

• Positioning the street as one destination
• Website for the street with all businesses and events
• Campaigns around seasons, holidays and events
• Content production on location with the entrepreneurs
• Local visibility: Maps, SEO and reviews
• Alignment and reporting to the collective

Castell d'Emporda is a castle hotel in Catalonia and one of Spain's most beautiful wedding venues. Couples book something like this one to two years ahead and come from everywhere: New York, London, Mumbai, Amsterdam. We manage the website and run advertising per market, with its own language, budget and timing. A request from India needs different content and a longer funnel than one from Barcelona, so we treat them differently.

What we do

• Advertising in multiple markets: US, UK, India, Europe
• Web management, landing pages and request flow
• Content line for weddings, events and hotel stays
• SEO for international search demand around wedding venues
• Lead follow-up and reporting per market
• Seasonal planning around the wedding booking rhythm