Knowledge base · Advertising
POAS
POAS is Profit On Ad Spend: profit per euro of ad budget, so ROAS with margin factored in.
POAS uses gross profit instead of revenue. That removes the biggest flaw behind ROAS: products with high revenue and thin margin look successful while they cost money.
Steering on POAS requires margin per product or product group in your data stream. That means connecting your shop or point of sale to your ad platform, plus agreements on which costs count.
Brands that switch to POAS usually see budget shift. Campaigns that looked strong on revenue shrink, and categories with quiet margin get room.
How we do it
We connect margin data to campaigns, so budget moves to the products that actually earn.
Related service
Advertising
View the service →Related terms
Curious what this means for your brand?
We look at your numbers with you and show where the gains are, in plain language.