Our own platform
For The Foodies
Every day the Social Roots team gets asked where to eat. For The Foodies is the curated collection of places we love to go ourselves - everything on it is good. Built by Social Roots, the performance tech agency behind 400+ restaurateurs and American Express Centurion.
A curated collection. Visited and paid for by us.
The story
A list that got forwarded once too often
Sander van Liempt, founder of Social Roots, and his wife share a passion for beautiful hospitality. They travel for it: a drive for lunch, a weekend for dinner, a flight for a breakfast no one else knows about. Wherever they go, they get the same question: where should we go? First over WhatsApp, later at birthdays, eventually even from people they had never met. The answers were always the same short list of addresses they visited and paid for themselves. Nothing sponsored, nothing borrowed.
At some point the list was too long for a text and too good to keep to ourselves. For The Foodies is that list, made public. No star showers, no review carousel. A short, honest selection per city, per course and per moment. Better ten addresses that are right than a thousand you still have to filter.
Locations
Carefully selected addresses, from neighbourhood bistro to starred dining. Visited and paid for by us.
Course
Breakfast, lunch, dinner or drinks: you search by the time of day your appetite is at.
Top 10
The lists where it all started. Short, opinionated, no sponsored spots.
Newsletter
Every month the new openings and the places you should book before anyone else finds them.
400+
restaurateurs we work for. From reservations to revenue, from visibility to data.
15
years in hospitality. We stand in kitchens and on the floor, not only behind a screen.
Centurion
Digital work for American Express Centurion. The bar that holds there, holds here too.
The why
Why a tech company builds a food guide
It started with a text, not a business case
Sander van Liempt, founder of Social Roots, and his wife get the same question every day: any idea where we should eat? Friends, clients, colleagues, strangers at a party. The lists they texted from memory got so long, forwarded so often and asked for so many times that they deserved a home of their own. For The Foodies is that list, made public.
15 years in hospitality, 400+ restaurateurs
We have worked for restaurants, hotels and food brands for fifteen years now - from neighbourhood bistro to starred dining, from Troef to Herman den Blijker. More than 400 restaurateurs trust us with their visibility, their reservations and their revenue. People who stand in kitchens and on the floor every day know what is good. We would rather share that knowledge than keep it to ourselves.
The American Express Centurion work
For American Express Centurion, the black card, we build the digital work for an audience that expects the very best and accepts nothing less. Anyone who builds for that card learns that the bar never drops. We bring that same bar to For The Foodies: what is on it, is good. Full stop.
Our own laboratory
Everything we test on For The Foodies - SEO and GEO, content production, newsletter flows, structured data, the reservation logic of Tavyno - comes back to our clients. We are our own most demanding client. An irritation we solve here solves a client's problem tomorrow.
Sharing
We share what we know. With everyone.
Social Roots is a performance tech agency, but not a closed club. The knowledge we gather for 400+ restaurateurs and for American Express Centurion deserves to go out into the world. For The Foodies is a piece of that: no paid placement, no disguised advert, no favour. Only places where Sander and his wife like to sit themselves. If it is on there, it is good.
Have a place that belongs on there, or want to know how we build platforms like this for your brand? Send us a message - we are happy to join for a meal. Get in touch