Technology by Social Roots
Nine own products for analytics, attribution, SEO/GEO, content planning, hospitality, wine pairing at the table and access at the door. All live, all born from real frustrations in our own agency work.
9
own products, all live
15+
years of agency practice as our test lab
100%
built and maintained in house
0
obligation to use our software
Voor wie we bouwen
One place where campaigns, content and results come together, so you steer on what works instead of scattered platform numbers.
Roots, Rootboard, Signal Board
Visibility on what marketing really delivers: revenue, margin and growth per channel, in boardroom language.
Rootboard, Roots
Software that takes daily work off your hands, from planning and content to advice at the table and access at the door.
Good Griddance, Tavyno, SommPocket, Doorman
Technology by Social Roots
Our software is not a side project, but a series of standalone products born from our agency practice. From attribution with Roots to wine pairing at the table with SommPocket and access at the door with Doorman. They sit under the hood of our own work, but are not a requirement to work with us. You can simply hire us as an agency - for advertising, content, web, development and data.
Click a card to unfold it
Knowing what truly converts.
Our own tracking and attribution technology. Ad platforms love claiming conversions for themselves and cookies are disappearing. Roots uses its own pixel and attribution logic to measure where conversions really come from.
Rootboard brings marketing data and business results together in a single view. No more endless switching between ad platforms, analytics and spreadsheets.
Less manual work, more time for substance.
Born from a daily frustration inside our own agency: with dozens of accounts you want to see at a glance who is active and where action is needed. Signal Board makes that visible.
Grid-first content planning for social. Pull in your client's existing Instagram grid, drag new posts into it and see exactly how the feed will look. Clients approve with a traffic light: red, amber or green. After that it publishes itself.
Visibility and growth in search and AI.
Magnifi keeps your online presence accurate, visible and relevant at all times: reviews, opening hours, business information and local listings, automated and optimised for AI search results.
Rankwriter automates creating and publishing content built for discoverability, in Google and in AI-driven search environments such as ChatGPT, Gemini and AI Overviews.
From booking to relationship, at the table and at the door.
Our youngest product, born on the floor. SommPocket reads the restaurant's own wine list and menu and returns three matching wines from its own cellar for every dish, including the line you can say at the table right away.
Doorman is the member pass for members-only houses: clubs, restaurants and events. Requests are quietly balloted by your own team, approved guests receive a branded QR pass on their phone that refreshes itself every few seconds, and the door scans it in one second.
Van frictie naar product
Every product starts with an irritation in our own work. We build it, use it ourselves, measure it with real clients, and only when it holds up do we make it available to the world.
In our daily work for hundreds of clients we see a problem nobody really solves.
We develop the solution in-house, instead of working around it.
First on our own processes, campaigns and client data.
Then in live operation, with clients in a wide range of markets.
We measure what works, what converts and what does not.
The product becomes sharper, faster and more mature.
What works for our clients, we make available to everyone, from the Netherlands to the rest of the world.
Zelf ervaren
You can simply hire us as a performance tech agency. Run alongside our own software and you see what works sooner, without paying for tools that do half the job.
