Upload or email a PDF. MenuSync recognises dishes, prices and allergens and publishes readable web content in your own branding.
- PDF to web
- Your branding
- Searchable menus
Social Roots Labs
Custom software. Built from real experience.
From our own products to your next idea: we solve irritations with software. Chatbots, AI-driven software, automation and integrations, for every company and every team.
12
own products, all live
15+
years of agency practice as our test lab
100%
built and maintained in house
0
obligation to use our software
For every company, every team, every irritation
We solve irritations with software.
Automating, connecting, simplifying: if something costs you time, money or energy, we build for it. From one smart step to a complete platform. If it can be imagined, we can probably build it.
Custom chatbots
Assistants that fit your knowledge, customers and processes.
AI-driven software
Turn your expertise into a smart tool, platform or application.
Automation & integrations
Connect systems and take repetitive work off your team's hands.
Less work, lower costs
Strike out manual steps and see what that returns in time and money.
No challenge is too bold. Tell us what you're facing, and we'll explore what's possible together, from the first idea to a solution that works.
For everyone with repetitive work
Different role, different gain.
For marketing teams
One place where campaigns, content and results come together, so you steer on what works instead of scattered platform numbers.
Roots, Rootboard, Signal Board
For leadership and founders
Visibility on what marketing really delivers: revenue, margin and growth per channel, in boardroom language.
Rootboard, Roots
For operational teams
Software that takes daily work off your hands, from planning and content to advice at the table, guest loyalty and access at the door.
Good Griddance, Tavyno, SommPocket, Doorman
Handy tools
Small tools from our workshop. Ready to use, no custom build needed.
Social Roots Labs
Negen producten. Gebouwd vanuit één praktijk.
Our software is not a side project, but a series of standalone products born from our agency practice. From attribution with Roots to wine pairing at the table with SommPocket, and community, access and loyalty with Doorman. They sit under the hood of our own work, but are not a requirement to work with us. You can simply hire us as an agency - for advertising, content, web, development and data.
Click a card to unfold it
Better measurement
Knowing what truly converts.
Our own tracking and attribution technology. Ad platforms love claiming conversions for themselves and cookies are disappearing. Roots uses its own pixel and attribution logic to measure where conversions really come from.
- First-party pixel
- Attribution models
- Customer journey
- Independent measurement
rootsmetrics.com
Rootboard brings marketing data and business results together in a single view. No more endless switching between ad platforms, analytics and spreadsheets.
- Live dashboards
- Reporting
- Marketing intelligence
- Decisions on data
rootboardmetrics.com
Smarter execution
Less manual work, more time for substance.
Born from a daily frustration inside our own agency: with dozens of accounts you want to see at a glance who is active and where action is needed. Signal Board makes that visible.
- Multi-account monitoring
- Content consistency
- Agency workflow
- Alerts
gosignalboard.com
Grid-first content planning for social. Pull in your client's existing Instagram grid, drag new posts into it and see exactly how the feed will look. Clients approve with a traffic light: red, amber or green. After that it publishes itself.
- Live grid import
- Drag & drop planning
- Traffic-light approval
- Automatic publishing
gogoodgriddance.com
New growth opportunities
Visibility and growth in search and AI.
Magnifi keeps your online presence accurate, visible and relevant at all times: reviews, opening hours, business information and local listings, automated and optimised for AI search results.
- Local visibility
- Review management
- Data consistency
- GEO optimisation
gomagnifi.com
Rankwriter automates creating and publishing content built for discoverability, in Google and in AI-driven search environments such as ChatGPT, Gemini and AI Overviews.
- SEO + GEO
- AI search
- Scalable content
- Automated publishing
getrankwriter.com
Hospitality
From booking to relationship, at the table and at the door.
Our youngest product, born on the floor. SommPocket reads the restaurant's own wine list and menu and returns three matching wines from its own cellar for every dish, including the line you can say at the table right away.
- Load your own wine list
- Three wines per dish
- Wording for the guest
- Phone & tablet
sommpocket.com
Doorman brings guests closer to your venue. Build a private community with digital member passes and access management, or reward regulars with a neighbourhood pass: points, stamp cards and rewards. Access and loyalty use separate QR codes.
- Private community
- Digital member pass
- Neighbourhood pass with points
- Rewards & stamp cards
meetdoorman.com
Van frictie naar product
This is how software that actually fits gets made.
Every product starts with an irritation in our own work. We build it, use it ourselves, measure it with real clients, and only when it holds up do we make it available to the world.
01
Friction
In our daily work for hundreds of clients we see a problem nobody really solves.
02
We build
We develop the solution in-house, instead of working around it.
03
We test
First on our own processes, campaigns and client data.
04
Real clients
Then in live operation, with clients in a wide range of markets.
05
Real data
We measure what works, what converts and what does not.
06
Optimise
The product becomes sharper, faster and more mature.
07
Available to the world
What works for our clients, we make available to everyone, from the Netherlands to the rest of the world.
Zelf ervaren
Our tools are not a requirement. They are a head start.
You can simply hire us as a performance tech agency. Run alongside our own software and you see what works sooner, without paying for tools that do half the job.