Advertising
Advertising in the broadest sense of the word. From Google and Meta to TikTok, YouTube, LinkedIn, Snapchat, programmatic and now advertising inside ChatGPT. We are usually among the first ones in, because the early space is always the cheapest.
Our view on advertising
Every ad platform follows the same curve. Early on there is plenty of attention and little competition, so reach is dirt cheap. Then everyone piles in and prices climb. We make sure our clients are in that first stretch, learning what works before the rest has even logged in.
We are not in love with channels, we are in love with return. If the budget performs better on YouTube than on Meta, the budget moves.
Targeting has largely been handed to the algorithm. What you still control is the imagery, the first second and the promise. That is where the difference is made now.
Server-side measurement, consent and attribution come before the first euro. Otherwise you optimise on numbers that are simply wrong.
A fixed share of the budget goes to the next channel, format or platform. That way we are never playing catch-up.
When a new channel opens up, we want to be the first to do something worthwhile with it.
From search query to conversation
Google Ads
From Search and Shopping to Performance Max and YouTube. We connect search intent, strong creative, reliable measurement and smart budget steering in one approach.
Active every day on
Google Ads: search, shopping, performance max
Meta Ads: Facebook and Instagram
TikTok, Snapchat and Pinterest
YouTube and online video
LinkedIn for B2B
Programmatic and display
Feeds, shopping and marketplaces
Advertising in ChatGPT
Being early is not luck here, it is policy. Two moments where that showed most clearly:
Among the first
Social Roots was one of the first agencies in the Netherlands able to advertise on Snapchat. While most brands still dismissed the platform as a toy, our clients were already running campaigns at a fraction of what you pay today.
Among the first
And now again: we are among the first partners onboarded by OpenAI for advertising in ChatGPT. People increasingly search, compare and choose inside a conversation rather than a list of results. We are there from the start, learning how to be visible without being pushy.
Challenge us
Vertel ons wat je verkoopt en aan wie. Dan vertellen wij waar we jouw budget nu het hardst zouden laten werken.
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Our addressBruistensingel 500, 5232 AH 's-Hertogenbosch