Roots
One conversion. One truth.
Finally see where your conversions really come from. Google, Meta and LinkedIn all claim every conversion. Roots measures independently, from first click to booking, phone call or order.
- First-party pixel
- Attribution models
- Customer journey
- Independent measurement
Why we built it
Why we built Roots
We added up our clients' reported conversions and landed above 200% of what actually happened. Every ad platform claimed the same purchase. Meanwhile cookies disappeared and measurement kept getting less reliable.
Shifting budget based on claims from the party receiving that budget is not a strategy. So we built our own first-party pixel with our own attribution logic, independent, including offline conversions.
“Social Roots uses Roots every day for its own campaigns. It works, so now it is available to you too.”
- 240%
- of your conversions is double-claimed
- 10 min
- from pixel install to first data
- 5
- attribution models side by side
What it does
First-party pixel
One pixel that traces every conversion back to its real source: forms, bookings, calls, emails and orders.
Five models side by side
First click, last click, linear, time decay and position based, in one report, so the discussion runs on data.
Budget with proof
See which channel only grabs the last click and which one creates demand. Shift budget on contribution, not on claims.
Reporting finance accepts
Offline deals and phone calls count. One number that convinces the board and finance side of the table too.
- Advertisers
- Agencies
- E-commerce & lead generation
View Roots
Everything about features, pricing and a live demo is on the product's own website.