Knowledge base · Data & measurement

Consent mode

Consent mode makes your measurement follow the visitor's cookie choice without losing everything.

If a visitor refuses cookies you may not send personal data. Consent mode makes sure only anonymised signals leave in that case, so platforms can still estimate patterns.

Set up well, you keep a usable view of your campaigns and stay within the rules. Set up badly, conversions disappear and campaigns start guessing in the dark.

A cookie banner is therefore not a legal checkbox but part of your measurement strategy. The clearer the choice, the more visitors consciously say yes.

How we do it

We align banner, consent mode and server-side measurement, so compliance and insight go together.

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Related terms

Server-side tracking

With server-side tracking, measurement data goes to platforms through your own server instead of straight from the browser.

First-party data

First-party data is data you collect yourself from your own customers and visitors, without a middleman.

Attribution

Attribution is assigning a conversion to the channels and touchpoints that contributed to it.

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