Fashion marketing · Nationwide
Online marketing for fashion stores and clothing brands
Social Roots is an online marketing agency for fashion stores, luxury boutiques, fashion webshops and clothing brands. We connect brand identity, photography and video with Google Ads, Meta Ads and conversion optimisation. The aim is to reach the right customers and make store visits, ecommerce purchases and repeat purchases easier.
What we bring to your business
- Campaigns focused on margins, not just revenue
- Product feeds and Shopping campaigns that deliver returns at item level
- Photography, video and content from our own studio
- Turn online visits into measurable footfall in your shop
- Factor returns and customer value into your bids
From click to till
measurement from online campaign to in-store sale
15+
years of experience in online growth
9.8
highest-ever client rating in the FONK 150
Our experience with fashion stores and brands
Social Roots has worked with Mayke, Bronx Shoes, Zoetelief Mode and Berkeley Mode. These references show our experience in fashion; the scope of each engagement differs.
- Mayke
- Bronx Shoes
- Zoetelief Mode
- Berkeley Mode
Google Ads and Meta Ads for fashion
Search campaigns connect with brands, product categories and purchase intent. On Instagram and Facebook, suitable campaign imagery creates interest in your collection. We assess the available product feed, stock data and webshop measurement and align advertisements accordingly. Campaigns should reflect what you can actually deliver.
Explore our advertising approachContent creation and social media for fashion brands
Fashion is about appearance, but also fit and combinations. Photography, styling and video show products in context. A luxury boutique needs a different tone and visual approach from a broad fashion webshop. We protect that identity across campaigns, social media and the website.
Explore photography and content creationFrom strong campaigns to more ecommerce sales
An advertisement can attract attention, but the product page needs to help people decide. We review mobile readability, size selection, product information and checkout. For stores, we clarify location, opening hours and advice options. For retention, we discuss relevant email communications to customers who have given permission.
Conversion optimisation and measurable customer journeysMore customers and sales for your fashion store
A new collection needs more than reach: it needs a story that suits your store and customers. We consider seasons, available sizes, stock and the difference between ordering online and trying items in store. Personal styling advice may be the next step for a boutique; a clear product page with fit, delivery and return information may matter more for a webshop.
Why Social Roots as your fashion marketing agency?
Focus on margins
Not every item is equally profitable. We feed margins and the likelihood of returns back into your campaigns, so your budget goes towards products that genuinely deliver returns.
Content that fits your brand
From a distinctive brand style and lookbooks to collection campaigns, reels and product images: we create content for your own channels and the retailers that stock your brand. Your story stays recognisable, from first discovery to purchase.
Connecting online and in-store
We measure store visits and integrate your till system where possible, so you can see what your online campaigns deliver in store.
Your own customer database
Email and loyalty programmes make you less dependent on advertising. We build automated flows for new collections, birthdays and returning customers.
Frequently asked questions about fashion marketing
Does Social Roots work for physical fashion stores and webshops?+
Yes. Social Roots tailors its approach to your sales channels. A store may focus on visits or styling advice; a fashion webshop also needs good product information, campaign feeds and a clear order journey.
Which fashion businesses has Social Roots worked with?+
Social Roots has worked with Mayke, Bronx Shoes, Zoetelief Mode and Berkeley Mode. We list them as fashion references without assigning the same activities or results to every engagement.
How much does online marketing cost for a fashion brand?+
We charge a fixed monthly fee that reflects the scale of your campaigns; you pay your advertising budget directly to the platforms. We give you a realistic estimate in our first conversation.
Do you also work with physical boutiques without an online shop?+
Yes. In that case, we focus on store visits, local visibility on Google and social content that brings people through the door.
Which channels work best for fashion?+
Usually a combination of Google Shopping, Meta and email, complemented by TikTok or Pinterest if your target audience is there. We choose based on data, not trends.
Do you work throughout the Netherlands and Belgium?+
Yes. From our office in 's-Hertogenbosch, we work with brands across the Benelux, both on site and online.
Am I tied into a contract?+
We work with an agreement for a specific term. We agree on the duration and conditions together in advance and record them in the agreement.
Challenge us
Explore what we can do for your fashion store
Tell us about the collection, store or webshop you want to grow. We will discuss how content and campaigns can strengthen each other.
Monday to Friday · 9:00 to 18:00 CET
Our addressBruistensingel 500, 5232 AH 's-Hertogenbosch