Automotive marketing
Online marketing for automotive from attention to test drive.
People do not buy a car after seeing just one advertisement. They compare models, specifications and sellers, inspect details and look for reassurance. Social Roots connects strategy, Google Ads, Meta Ads, photography and video with that research. For car businesses, dealer groups and premium automotive, we make your stock, brand and service recognisable, with a clear next step towards an enquiry or test drive.
What we bring to your business
- Visibility for your brands, models and locations
- Original photography and video of cars, showroom and team
- Google Ads and Meta Ads aligned with available stock
- Clear paths to test drives, trade-in enquiries and contact
- A consistent brand experience, online and in the showroom
- Insight into relevant enquiries where technically possible and with appropriate consent
Tailored
built around your brands, stock and customers
Experience in automotive
Our automotive experience includes DNA Cars, Bentley, Pon Luxury Cars and Van den Udenhout. From car businesses to premium brands, each engagement has its own scope.
- DNA Cars
- Bentley
- Pon Luxury Cars
- Van den Udenhout
Google Ads and Meta Ads for automotive
Reach people with specific model questions through Google Ads and showcase your collection with Meta Ads. We align campaigns with the audience, current availability and the right vehicle or contact page. Brand guidelines, budget and any stock feeds are discussed in advance.
Explore our advertising approachPhotography and video with attention to detail
Paintwork, interiors, lines and finishing deserve more than generic stock imagery. Original images reveal the car and the character of your business. From vehicle presentations and short videos to a brand story around your showroom and team.
Explore our content and creative workVisibility and insight into enquiries
Clear vehicle pages and location information help visitors choose. A suitable measurement plan shows which online actions lead to enquiries, where your systems and consent allow. We focus on relevant contact, not just reach.
More about data and visibilityFrom online research to the showroom
One buyer is looking for a specific used car, another is comparing electric driving, leasing or a new specification. Price, mileage, maintenance and availability need to be clear, alongside your service and warranties. We help present that information logically and align campaigns with the next step a buyer wants to take. For premium cars, the experience matters too: details, craftsmanship and personal contact. We work with businesses throughout the Netherlands and Belgium, without limiting your reach to a single city.
An approach built around your car business
Strategy for each audience
We map your brands, stock, catchment area and commercial goals. A private used-car buyer needs a different approach from a business driver or premium-car enthusiast.
Cars worth a closer look
Original photography and video reveal the exterior, interior and distinctive details. The presentation fits your brand, from an approachable showroom to an exclusive collection.
Campaigns that adapt
Search campaigns connect with specific models and buying questions. Visual campaigns introduce your collection. We monitor availability and landing pages; any stock integration is assessed in advance.
Enquiries and follow-up
We identify which contact actions can be reliably measured and discuss follow-up within your organisation. A test-drive button click is not a booked test drive, and an enquiry is not a sale.
Frequently asked questions about automotive marketing
Which automotive businesses is your approach suited to?+
Independent car businesses, used-car sellers, dealers, dealer groups and premium automotive. We tailor the approach to your offer, audience and locations rather than applying one standard campaign across the sector.
Can you photograph and film our cars?+
Yes. We discuss the imagery needed for stock presentation, brand campaigns, social media and your website. Cars, details, showroom and team receive a consistent visual identity. Image rights and any brand guidelines are agreed in advance.
Can advertisements reflect our available stock?+
Yes, campaigns can be aligned with available cars. Whether this is managed manually or through a stock feed depends on your systems and available data. We do not promise an automatic integration before assessing the options.
Can you measure test drives and sales?+
We assess which enquiries and contact actions your website and systems can reliably report. Measurement depends on technology, consent and follow-up. We distinguish a button click, an enquiry, a confirmed test drive and a sale.
Do you work with businesses with multiple locations?+
Yes. We align brand communication centrally and review stock, catchment area and contact options for each location. We work throughout the Netherlands and Belgium.
What does online marketing for a car business cost?+
You receive a tailored proposal based on goals, activities and locations. Our work and any advertising spend are discussed separately. The specific term and conditions are agreed in advance and recorded in the contract.
Challenge us
Take your car business up a gear.
Tell us about your brands, stock and ambitions. Together we define the right approach for your business.
Monday to Friday · 9:00 to 18:00 CET
Our addressBruistensingel 500, 5232 AH 's-Hertogenbosch