Marketing for opticians
Your optical store, clearly in focus.
A new pair of glasses does not always start with a frame. It may start with less sharp vision, questions about varifocals or a wish to try contact lenses. We understand how people research, compare and build trust before booking an eye test. Social Roots turns that into distinctive content, local visibility and a clear path to your optical store. We also know the software behind the store, including Optifile.
What we bring to your business
- Get found locally for glasses, contact lenses and eye tests
- Original photography of frames, your store and your team
- Campaigns tailored to your collection and catchment area
- A clear path to an eye test, contact lens fitting or style advice
- Distinctive content connecting expertise and style
- Knowledge of Optifile and the role of online appointments in your store workflow
Tailored
shaped around your collection, customers and region
From initial research to an eye test
One person searches for a nearby optician, another compares eyewear brands, reads reviews or wants to know what an eye test involves and costs. Questions about varifocal lenses, a first contact lens fitting and aftercare also deserve clear answers. We show your collection, expertise and way of working at the moments that matter. Not every visitor is ready to book: the website first helps people choose, then offers a logical next step, from personal style advice to an eye test appointment.
How we approach it
Visible in your neighbourhood
We distinguish between someone looking for an optician, someone wanting to see a particular frame and someone first needing information about eye tests and lenses. Your Google Business Profile and pages address those different questions with information about location, products, expertise and service.
Collections with character
People want to see frames on real faces. Original photography and video show your collection, team and personal advice. We explain clearly what happens during an eye test or contact lens fitting, reflecting the services your store actually provides. This puts a face to your expertise.
Optifile and online appointments
We know Optifile as software for the optical sector, with customer management, measurement records, orders and a diary. The Optifile Online add-on also lets customers book appointments online. We look at how your website and campaigns can align with the booking options your store uses. Any technical integration is assessed in advance, based on your setup and available modules.
Relationships that last
The relationship matters just as much after purchase: care, appropriate contact lens checks and advice when needs change. Relevant content and email to customers who have consented keep your store in mind. Timing and content reflect your service, without using medical measurement data for advertising.
Frequently asked questions
Do you know Optifile?+
Yes, we know Optifile and understand how customer management, eye tests, orders and the diary work together in an optical store. Optifile Online also provides online booking options. That is why we consider not just clicks, but also the step from website visit to a suitable appointment. We discuss your modules and what is technically possible in advance. We do not promise an off-the-shelf integration without reviewing your situation.
How do you help people who are still researching?+
We answer questions that arise before an appointment: which frames suit me, how do lenses differ, what happens during an eye test and can I try contact lenses? Alongside that, we show your approach and expertise. Information about costs, duration and appointment types is based on your practice, not generic assumptions.
Do you work with independent opticians and multi-location businesses?+
Yes. We tailor the plan to your brand and number of stores. For multiple locations, we look at each catchment area, offering and need for new appointments.
Can you also create content for eyewear brands?+
Yes. We discuss the product images, photography and video that suit the brand and channels. The use of brand imagery and any associated rights are agreed in advance.
How do you handle data relating to eye tests?+
Eye health data does not belong in advertising platforms. We discuss which general contact actions you want to measure and set things up to keep medical information out of marketing measurement.
What does digital marketing for an optician cost?+
It depends on your goals, the work involved and the number of locations. You receive a tailored proposal separating our work from any advertising budget.
Am I tied into a contract?+
We work with an agreement for a specific term. We agree on the duration and conditions together in advance and record them in the agreement.
Challenge us
Make your optical store stand out.
Tell us about your collection, customers and ambitions. We will discuss the approach that suits your store.
Monday to Friday · 9:00 to 18:00 CET
Our addressBruistensingel 500, 5232 AH 's-Hertogenbosch