Marketing for luxury retail · Nationwide
Online marketing for jewellers and luxury retail
Social Roots is an online marketing agency for jewellers, jewellery brands and luxury retail. We combine strategy, Google Ads, Meta Ads, photography, video and conversion measurement. With attention to exclusivity and brand experience, we work towards relevant appointments, store visits and ecommerce sales, not just more clicks.
What we bring to your business
- Reach the right audience with strong purchasing power
- Content and campaigns worthy of your brand
- Tracking the journey from online research to in-store purchase
- No discount-led campaigns that damage your brand
- Personal follow-up through email and appointments
Premium
brands supported in hospitality, retail and lifestyle
15+
years of experience in online growth
9.8
highest-ever client rating in the FONK 150
Experience with jewellers and watch brands
Social Roots has worked with the jewellers, jewellery and watch brands below. Each engagement has its own scope; listing a brand does not mean it uses every service.
- Schaap & Citroen
- Frederic Constant
- Touché Jewels
- Reijersen Juweliers
Explore our work for Schaap & Citroen 
Google Ads and Meta Ads for jewellers
Google Ads connects with specific searches for brands, collections and nearby jewellers. Meta Ads offers a visual platform for jewellery and watches. We align targeting, campaign imagery and landing pages with your collection and available brand and image rights. Advertising spend and our work are discussed separately.
Our Google Ads and Meta Ads approachOnline marketing for luxury watches and jewellery
Details, materials and craftsmanship deserve attention. Original photography and video make that quality visible, while copy helps customers choose without diluting the brand. We connect product information with your store service and keep campaigns and the website visually consistent.
Photography and video for your brandFrom online visibility to store visits and sales
Our existing Schaap & Citroen case describes paid advertising and a measurement model from click to appointment, store visit and purchase. This informs a suitable measurement plan for your business. What can be measured depends on the website, consent and available store data; not every visit can be attributed to an advertisement.
Explore conversion measurement and visibilityMore customers and store visits for your jewellery business
An engagement ring, a special watch or a gift follows a different buying journey from an everyday purchase. Customers compare collections, look for reassurance and often want personal advice. We align campaigns with that research, from a recognisable first impression to a clear appointment option or product page. Your brands, collection and service shape the story.
Why Social Roots for your jewellery business?
Finding the right customer
We build audiences based on purchasing power, interests and behaviour, and exclude visitors who are not a good fit. Less reach, more value.
High-quality visuals
We produce photography, video and design in-house, with an eye for detail. A luxury product deserves visuals that reflect its quality.
From research to appointment
Many luxury sales begin with an appointment or a store visit. We optimise campaigns for that step and track what happens next.
Relationships rather than promotions
Email, events and personal follow-up build a loyal customer base, without the need to offer discounts.
Frequently asked questions about jewellery marketing
Does Social Roots have experience marketing jewellers?+
Social Roots has worked with Schaap & Citroen, Frederic Constant, Touché Jewels and Reijersen Juweliers. Our public Schaap & Citroen case describes paid advertising and conversion measurement. The scope differs for each engagement.
Can campaigns support both store visits and ecommerce sales?+
Yes. Social Roots aligns campaigns and pages with the goal: personal advice, a store appointment or an online purchase. We assess which contact actions and sales your systems can reliably measure before starting.
How much does marketing for luxury retail cost?+
We work with a fixed monthly fee tailored to your goals; you pay your advertising budget directly to the platforms. In our first conversation, you receive an honest estimate.
How do you track in-store sales?+
Through appointments, store visits and, where possible, integration with your point-of-sale system or CRM. This shows you which campaign led to a sale.
Do you also work with jewellers and interiors retailers?+
Yes. Good tracking and targeting make the biggest difference for high-value products with a long purchase journey.
Do you work throughout the Netherlands and Belgium?+
Yes. Based in 's-Hertogenbosch, we work with premium brands throughout the Benelux.
Am I tied into a contract?+
We work with an agreement for a specific term. We agree on the duration and conditions together in advance and record them in the agreement.
Challenge us
Discuss the possibilities for your jewellery business
Tell us which brands you carry and where you want to grow: appointments, store visits or online sales. Together we define a suitable approach.
Monday to Friday · 9:00 to 18:00 CET
Our addressBruistensingel 500, 5232 AH 's-Hertogenbosch