Knowledge base · Email & CRM

Deliverability

Deliverability is the degree to which your emails actually land in the inbox instead of spam.

Sent is not delivered. Providers judge your reputation on complaints, bounces and engagement, then sort you into inbox, promotions or spam.

The foundation is technical: SPF, DKIM and DMARC correctly set on your own domain. After that behaviour counts: a list that opens and clicks strengthens your reputation, a sleepy list undermines it.

Clean your list. Better a thousand readers who respond than ten thousand who ignore your mails.

How we do it

We set up technical authentication and guard list quality, so your mails arrive where they belong.

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Strategy & Growth

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Related terms

Open rate

The open rate is the percentage of recipients opening your email, measured through an invisible tracking pixel.

Marketing automation

Marketing automation is automatically following up behaviour with the right message at the right moment.

First-party data

First-party data is data you collect yourself from your own customers and visitors, without a middleman.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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