Knowledge base · Advertising
Programmatic
Programmatic is the automated buying of ad space on websites and apps, auctioned per impression.
Instead of separate deals with publishers you buy space on thousands of sites at once through one system, targeting audiences rather than titles.
The pitfall is visibility: where did my ad actually appear? Without exclusion lists and quality control you pay for impressions in places that harm your brand or are never seen.
For most mid-sized companies the social and search platforms come first; programmatic follows later as extra scale.
How we do it
We advise honestly when programmatic makes sense and when you are better off staying in the major platforms.
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