Knowledge base · Email & CRM

Segmentation

Segmentation is dividing your audience into groups with the same behaviour or need, so you communicate more precisely.

Not every customer is the same. The loyal guest, the one-time buyer and the sleeper each deserve a different message, frequency and offer.

Start simple: active, dormant and new is already a three-way split that works. Then refine by interest, revenue or life stage.

Segmentation only works if the data is right. Dirty data creates sharp segments that do not exist.

How we do it

We build segments on behaviour and value, and connect them to flows and campaigns.

Related service

Strategy & Growth

Related terms

Marketing automation is automatically following up behaviour with the right message at the right moment.

A CRM is the system where all your customer data and touchpoints come together.

Customer Lifetime Value is the total value a customer brings for as long as they stay a customer.

Retention is keeping existing customers, measured as the share that comes back.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.