Knowledge base · Strategy & growth

Share of voice

Share of voice is your share of visibility in your market, compared with your competitors.

Add up all ad impressions or search visibility in your category and see which part is yours. That part predicts tomorrow's market share.

The rule of thumb: those who advertise durably above their market share grow; those below slowly fade.

It is a strategic compass, not a daily metric. Measure it per quarter and use it to answer budget questions.

How we do it

We put share of voice next to your market share to judge whether your budget matches your ambition.

Related service

Strategy & Growth

Related terms

A KPI is a Key Performance Indicator: a yardstick used to judge whether a goal is being met.

A funnel describes the route from stranger to customer, split into stages that each have their own purpose.

CPM stands for Cost Per Mille: the cost of showing your ad a thousand times.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.