Every web developer knows the moment. The website is finally ready on a development link and the client can give feedback.
And then it starts.
Screenshots by email.
WhatsApp messages with arrows.
Excel files with comments.
Teams messages with half an explanation.
After a few days, feedback is scattered across five different channels and nobody knows exactly what anything refers to any more.
The problem with traditional feedback
Most feedback processes in web development are simply inefficient.
For example, clients send a screenshot with the text:
“Something needs changing here.”
But what exactly do they mean?
- The text?
- The colour?
- The spacing?
- The button?
This leads to endless email exchanges and unnecessary meetings.
That's why we built Proovo
Through our sister company Code Roots, we are increasingly building tools that we use ourselves every day.
One of them is Proovo.
Proovo is built for web developers, designers and agencies who want to collect clearer website feedback faster.
How Proovo works
The principle is simple.
- Create a project
- Add your development URL
- Share the review link with your client
The client opens the website and can click directly on the page to leave a comment.
No screenshots.
No lengthy explanations.
No extra accounts.
Just click and leave feedback.
Visual feedback with hotpoints
Each comment appears as a visual marker on the page. This lets you see straight away what the feedback refers to.
For example:
- “Make the logo a little bigger”
- “Give this section a different colour”
- “This layout is perfect”
It takes much of the guesswork out of feedback and saves developers hours of work each week.
Everything clearly organised in one dashboard
All feedback automatically comes together in one overview.
You can:
- reply to comments
- resolve issues
- track statuses
- connect feedback to tools such as Slack, Jira or Notion
This keeps the whole project easy to follow.
No account needed for clients
One of Proovo's biggest advantages is that clients don't need to create an account.
You simply send a link and they can give feedback straight away.
That makes it extremely easy to get started.
For freelancers, teams and agencies
Proovo is built for different types of teams.
From solo developers to larger agencies building several websites at once.
You can start with a free account and upgrade when you need more projects or team members.
Less frustration, more building
Ultimately, web development is about building and improving. Not endless email exchanges about feedback.
Tools like Proovo make the review process logical, visual and efficient again.
