Knowledge base · Advertising
Bidding strategy (smart bidding)
A bidding strategy decides how platforms deploy your budget per auction: manual, target CPA or target ROAS.
Manual bidding gives control but demands constant attention. Smart bidding lets the algorithm think along per auction, based on signals you never see yourself: device, moment, behaviour, location.
The automation is as good as the data feeding it. Without enough conversions or with polluted measurement, the algorithm optimises on noise.
Give a new strategy time. Intervening after three days resets the learning phase and starts it over.
How we do it
We choose the bidding strategy per campaign fitting your data volume and goal, and let learning phases play out.
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