Knowledge base · Strategy & growth
Buyer persona
A buyer persona is a sharply drawn picture of your ideal customer, based on real data and conversations.
Good personas go beyond age and location. They describe what someone wants to achieve, what holds them back and where they look for information.
Build them from your own data and customer conversations, not from imagination. Ten real conversations yield more than a workshop of assumptions.
The goal is sharper choices: which channels, which message, which offer. A persona that changes no decision is decoration.
How we do it
We build personas from customer data and interviews, then test them against campaign results.
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