Knowledge base · Data & measurement

Heatmap

A heatmap shows in colour where visitors look, click and how far they scroll on your page.

Red is busy, blue is quiet. At a glance you see which buttons are missed, which blocks nobody reaches and where people click on something that is not a link.

It is a tool for hypotheses, not proof. The heatmap shows what happens, the A/B test decides what is better.

Combine it with recordings of real sessions for the strongest picture: numbers say that, footage says why.

How we do it

We use heatmaps and session recordings as input for our CRO hypotheses.

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Data & Visibility

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Related terms

CRO

CRO is Conversion Rate Optimization: systematically improving the share of visitors who become customers.

A/B test

In an A/B test two variants run at the same time for comparable groups, to measure which performs better.

Conversion

A conversion is the action you want from a visitor: an order, booking, enquiry or sign-up.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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