Knowledge base · Advertising

Lookalike audience

A lookalike audience is a new crowd the platform assembles based on your existing customers.

You supply your customer file or visitor data, and the algorithm finds people with the same traits and interests. That is how you reach new people who resemble those already buying.

The quality of the source decides everything. A list of your best customers yields better audiences than a list of everyone who ever bought anything.

Lookalikes are first-party data in action: the cleaner your own data, the sharper the result.

How we do it

We feed platforms with segmented customer data, so lookalikes are built on your best customers.

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Related terms

First-party data

First-party data is data you collect yourself from your own customers and visitors, without a middleman.

Retargeting

Retargeting is advertising again to people who already visited your site or know your brand.

CPC

CPC stands for Cost Per Click: what you pay for a single click on your ad.

Funnel

A funnel describes the route from stranger to customer, split into stages that each have their own purpose.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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