Knowledge base · Advertising

Retargeting

Retargeting is advertising again to people who already visited your site or know your brand.

Most visitors do not buy on the first visit. Retargeting keeps you visible to those who showed interest but have not decided yet, often at a fraction of the cost of new reach.

The craft is in segmentation. Someone who abandoned a cart needs something different from someone who only saw the homepage. Segment by behaviour and adapt the message.

Watch the frequency. The same ad too often backfires: a reminder turns into irritation.

How we do it

We build retargeting on behaviour, with a frequency cap and fresh imagery before it starts to annoy.

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Advertising

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Related terms

Creative fatigue

Creative fatigue is the moment an ad has been seen enough and results drop while nothing else changed.

Conversion

A conversion is the action you want from a visitor: an order, booking, enquiry or sign-up.

CPC

CPC stands for Cost Per Click: what you pay for a single click on your ad.

First-party data

First-party data is data you collect yourself from your own customers and visitors, without a middleman.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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