Knowledge base · Advertising
Quality Score
Quality Score is the quality rating Google gives your search ads, on a scale of one to ten.
The score consists of three parts: expected click-through rate, ad relevance and landing page experience. A higher score means lower click prices at the same position.
It is essentially a discount for relevance. Aligning ad, keyword and landing page tightly costs you less than the competitor who only bids higher.
How we do it
We build campaigns with tight ad groups and matching landing pages, which pushes the click price down.
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