Knowledge base · SEO & GEO
Structured data
Structured data is machine-readable markup explaining what a page contains: a product, a recipe, a company or an article.
A human immediately sees a price, an opening time or a rating. A machine sees text. Structured data labels that information so search engines and AI systems can use it without guessing.
It produces richer search results, star ratings, prices, frequently asked questions, and raises the odds of your details appearing correctly in an AI answer.
The condition is that the markup matches what is visible on the page. Labels claiming something else are ignored or penalised.
How we do it
Every page we build carries the right markup, from organisation and service to article and term.
Related service
Data & Visibility
View the service →Related terms
Curious what this means for your brand?
We look at your numbers with you and show where the gains are, in plain language.