Social Roots

Knowledge base · SEO & GEO

SEO

SEO is all the work that makes search engines understand, value and show your pages.

SEO rests on three pillars: technology, content and authority. Technology covers speed, structure and crawlability. Content covers whether you are the answer to what someone is looking for. Authority covers who links to you.

It is long-haul work, and underrated for that reason. A page ranking today is the result of decisions made months ago. The reverse is true as well: a neglected site only hurts later.

The biggest gains are often not new copy but cleanup: merging duplicate pages, fixing slow parts and making the structure logical.

How we do it

We start with technology and structure, then build content that earns topical authority.

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Data & Visibility

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Rankwriter

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GEO (Generative Engine Optimization)

GEO is making your brand visible inside answers from AI assistants such as ChatGPT, Gemini and Perplexity.

Topical authority

Topical authority is the standing you build by covering a subject completely and consistently.

Core Web Vitals

Core Web Vitals are Google's metrics for loading speed, responsiveness and visual stability of a page.

Structured data

Structured data is machine-readable markup explaining what a page contains: a product, a recipe, a company or an article.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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