Knowledge base · SEO & GEO

Topical authority

Topical authority is the standing you build by covering a subject completely and consistently.

One strong article does not make you a source. A coherent set of pages covering a subject from every angle does. Search engines and AI models recognise that pattern and start using you as the answer.

In practice: a main page on the subject, deeper articles around it, internal links and a glossary explaining the basics. Exactly how this knowledge base works.

The effect compounds. Every new page makes the existing ones slightly stronger, as long as it genuinely adds something.

How we do it

We plan content by subject instead of by keyword, so the whole gets stronger than the parts.

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Content & Creative

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Related terms

SEO

SEO is all the work that makes search engines understand, value and show your pages.

GEO (Generative Engine Optimization)

GEO is making your brand visible inside answers from AI assistants such as ChatGPT, Gemini and Perplexity.

Content pillar

A content pillar is a fixed theme you create content under, so your story stays recognisable.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

All terms