Social Roots

Knowledge base · Content & creative

UGC

UGC is user generated content: imagery and video that look like a real user made them, rather than a brand.

On social a polished commercial often scrolls by while an honest phone clip sticks. UGC uses that tone: rawer, more personal, closer to the viewer.

It works best when it is true. A creator who actually uses your product is more credible than a brand-written script performed afterwards.

UGC does not replace brand content. The combination works: high-end imagery for your brand, recognisable imagery for reach and conversion.

How we do it

We have our own pool of creators we deploy at clients, from a single shoot to ongoing production.

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Related terms

Content pillar

A content pillar is a fixed theme you create content under, so your story stays recognisable.

Social commerce

Social commerce is selling inside social platforms themselves, from shop tabs to ads where you check out directly.

Creative fatigue

Creative fatigue is the moment an ad has been seen enough and results drop while nothing else changed.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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