Knowledge base · Advertising
Social commerce
Social commerce is selling inside social platforms themselves, from shop tabs to ads where you check out directly.
The distance between discovery and purchase keeps shrinking. Where a visitor used to click through to a shop, they can now often order or book inside the platform.
That requires a correct product feed, imagery that works on a small screen and stock that is up to date. An error in your feed is an error in your shop window.
Keep an eye on your own data, though. Selling inside a platform is convenient, but without customer details you build no relationship for next time.
How we do it
We set up feeds and shops and make sure the customer also lands in your own data afterwards.
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Advertising
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