Knowledge base · Web & development

Checkout optimisation

Checkout optimisation is removing friction in the final metres of an order or booking.

Most abandoned carts die in the checkout: forced accounts, surprise shipping costs, too many fields, a missing payment method.

The remedies are known: allow guest orders, show costs early, auto-fill addresses and offer the payment methods your customer is used to.

Measure every step separately. Then you see exactly where it leaks and what a fix yields, instead of guessing at the whole flow.

How we do it

We measure the checkout step by step and remove what adds nothing but friction.

Related service

Web & Development

Related terms

CRO is Conversion Rate Optimization: systematically improving the share of visitors who become customers.

A conversion is the action you want from a visitor: an order, booking, enquiry or sign-up.

UX is User Experience: how a site feels in use, from finding to understanding to acting.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.