Knowledge base · Web & development

UX

UX is User Experience: how a site feels in use, from finding to understanding to acting.

Good UX is invisible. The visitor finds what they seek without thinking, understands what you offer without puzzling and acts without doubt.

It is not a matter of taste but a sum of choices: logical structure, clear language, fast pages, forms without redundant fields.

Every friction costs revenue. The best source of UX insight remains watching real users trying to get something done.

How we do it

We design from the visitor's task and test with real people before we build.

Related service

Web & Development

Related terms

CRO is Conversion Rate Optimization: systematically improving the share of visitors who become customers.

Core Web Vitals are Google's metrics for loading speed, responsiveness and visual stability of a page.

Responsive design is a site that adapts itself to the screen: phone, tablet or desktop.

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