Knowledge base · Web & development
Core Web Vitals
Core Web Vitals are Google's metrics for loading speed, responsiveness and visual stability of a page.
The three metrics are LCP, how quickly the largest element appears, INP, how quickly the page responds to a click or tap, and CLS, how calm the layout stays while loading.
They influence your search position, but above all your conversion. Half a second of extra load time measurably costs orders and enquiries on mobile.
Heavy photography and video need not be a problem. Modern image formats, smart loading and a light page structure make an atmospheric site just as fast as a bare one.
How we do it
We build sites that stay fast with heavy imagery, and measure that again after launch.
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