Knowledge base · SEO & GEO
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust: Google's quality bar for content.
Google wants to know who is behind a text and why they would know. Especially for topics touching money or health it weighs heavily.
Show it concretely: real authors with a face and background, first-hand experience with photos and figures, source references and a company recognisable beyond its own site.
It is not a single ranking factor but a bundle of signals. Anonymous, generic texts structurally lose to texts with a recognisable sender.
How we do it
We put names, faces and first-hand experience into content, so both Google and readers see who is speaking.
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Data & Visibility
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