Knowledge base · Content & creative

Engagement rate

The engagement rate is the share of your reach that responds: liking, commenting, sharing or saving.

It tells whether your audience cares about your content. Ten thousand silent followers are worth less than a thousand who respond.

Always calculate on reach, not followers. Followers usually never even see your post; reach is the honest divisor.

Shares and saves weigh heavier than likes. Those are the signals algorithms base follow-up reach on.

How we do it

We steer on shares and saves as quality signals, not on likes alone.

Related service

Content & Creative

Related terms

Organic reach is the number of people seeing your post without you paying for it.

UGC is user generated content: imagery and video that look like a real user made them, rather than a brand.

A content pillar is a fixed theme you create content under, so your story stays recognisable.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.