Knowledge base · Content & creative

Organic reach

Organic reach is the number of people seeing your post without you paying for it.

Platforms use their algorithm to decide who sees your post. That share has declined over the years: at many accounts only a small part of followers sees a post by itself.

The algorithm rewards interaction and watch time. Content that gets replies, shares or is watched to the end earns follow-up reach.

Organic builds trust and brand, paid builds scale. The combination works: strong organic material is also your best ad.

How we do it

We measure organic and paid separately, and use your best organic content as fuel for campaigns.

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Related terms

Engagement rate

The engagement rate is the share of your reach that responds: liking, commenting, sharing or saving.

Content pillar

A content pillar is a fixed theme you create content under, so your story stays recognisable.

UGC

UGC is user generated content: imagery and video that look like a real user made them, rather than a brand.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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