Knowledge base · Advertising

Product feed

A product feed is the structured file with all your products, prices and stock that feeds platforms.

Google Shopping, Meta catalogues and marketplaces all run on your feed. Errors in it, wrong prices, stale stock, weak titles, become visible in your ads immediately.

The title is the most important field. Including brand, product type and a distinguishing feature yields more relevant impressions than any bidding strategy.

A good feed is not an export but a product: enriched, cleaned and optimised per channel.

How we do it

We optimise feeds per channel, from title structure to image choice, and monitor disapprovals.

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Advertising

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Related terms

Social commerce

Social commerce is selling inside social platforms themselves, from shop tabs to ads where you check out directly.

CPC

CPC stands for Cost Per Click: what you pay for a single click on your ad.

Conversion

A conversion is the action you want from a visitor: an order, booking, enquiry or sign-up.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

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