Knowledge base · SEO & GEO

Search intent

Search intent is what someone truly wants to achieve with a query: know, find, compare or buy.

Someone searching best espresso machine wants to compare; someone searching buy espresso machine wants to order. Same words, different intent, and a different type of page needed.

Google rewards pages that match intent. A product page on an informational question sinks, however good it is technically.

Read intent from what currently ranks: if results are mostly guides, Google wants explanation; if they are shops, Google wants offers.

How we do it

We plan every page on intent, not just search volume, so the odds of ranking improve.

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Data & Visibility

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Related terms

SEO

SEO is all the work that makes search engines understand, value and show your pages.

Long tail

Long-tail keywords are longer, specific queries with less volume but more buying power.

Topical authority

Topical authority is the standing you build by covering a subject completely and consistently.

GEO (Generative Engine Optimization)

GEO is making your brand visible inside answers from AI assistants such as ChatGPT, Gemini and Perplexity.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.

All terms