Knowledge base · SEO & GEO

Backlink

A backlink is a link from another website to yours, counting as a vote of trust.

Search engines read links as recommendations. A reference from a respected site outweighs a hundred links from directory pages.

Buying links works briefly and ends in penalties. Lasting links are earned with something worth linking to: research, a tool, data nobody else has.

Mentions without links increasingly count too, certainly for AI systems learning brands from context.

How we do it

We build authority with mentions and content worth referring to, never with bought links.

Related service

Data & Visibility

Related terms

SEO is all the work that makes search engines understand, value and show your pages.

Topical authority is the standing you build by covering a subject completely and consistently.

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust: Google's quality bar for content.

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