Knowledge base · Content & creative

Influencer marketing

Influencer marketing is collaborating with creators who have their own audience that trusts them.

The value lies in borrowed trust: a recommendation from a creator the follower knows feels different from a brand's ad.

Small is often better. Micro-creators with an engaged niche audience deliver more relevance per euro than big names with broad but shallow reach.

Always arrange the rights to the material. The collaboration ends, but good content should remain usable.

How we do it

We connect brands to creators from our own network, with agreements on rights and reusability.

Related service

Content & Creative

Related terms

UGC is user generated content: imagery and video that look like a real user made them, rather than a brand.

Organic reach is the number of people seeing your post without you paying for it.

The engagement rate is the share of your reach that responds: liking, commenting, sharing or saving.

Curious what this means for your brand?

We look at your numbers with you and show where the gains are, in plain language.